Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. Cocacola swot analysis swot, pestel and case studies. Coca cola is the worlds largest beverage company with a solid financial position making it a major force in the food and beverage world and so the name recognition in itself gives the company great power to maintain and introduce products. The company is founded in 1892 by john stith pemberton, asa griggs candler and headquartered in atlanta, georgia. Being large and having dominant market share has a few advantages over competitors. Pestel analysis for coke cocacola, the largest manufacturer, distributor and marketer of beverage concentrates and syrups in the world. This pestle analysis of coca cola explains how various political, economic, sociocultural, technological, legal and environmental factors that affect it in the current global market p for political factors.
It is true that the laws of every country varies and affects the brand image directly. With pestle analysis the companys management can identify the major. The global environment subjects a corporation to several pressures. A financial analysis of the cocacola company is presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more. Swot analysis of coca cola guide to perfect business. The coca cola brand is globally valued and recognized. Economic conditions recession has passed and coca cola must be experiencing better sales. Cocacola is highly involved in political lobbying, as stated on their website. The nonalcoholic beverages from coca cola company lied under the food category.
Technology is used at every step of coca colas value chain syrup manufacturing, bottling operations and storage at retail shops. Create marketing content that resonates with prezi video. A pestel analysis of coca cola will help to recognize the factors which impact the business globally. Coca cola is a soft drink empire and serves customers around the world. The cocacola swot analysis report highlights the internal strengths and external opportunities that can be incorporated to overcome its. Sales saw an increase when they launched their campaign of putting customer names on their bottles.
Cocacola company is one of the leading beverage manufacturers in the world. The nonalcoholic beverages brand coca cola operates in the global environment. The following tables compares the advertising budgets of largest beverage producing companies. The formula for cocacola and the trademark was registered in 1889 by asa candler, cocacola company in 1892. We are able to better understand the company by analyzing them through the swot and pest methods. Pestel analysis on coca cola identifies market changes that are caused by political, economical, social as well as technological factors. The coca cola company pestel analysis is a strategic tool to analyze the macro environment of the organization. Regulatory challenges taxes, food related regulations etc changing political regimes. In india both pepsi and its archrival coca cola have faced issues related to the use of pesticides in their drinks. Good example of swot analysis and pest analysis coursework. This paper included a comprehensive pestal and swot analysis of coca cola company for guidance of students and scholars. Coca cola is a company that engages in the manufacture and distribution of over 300 brands of beverages.
Here, different types of strategy analysis tools have been used and we try to find out the actual position or environment of the cocacola company. After reading this blog you will be able to understand how multinational companies grow and extend their business to different countries. The paper mainly focuses on the external environment analysis of cocacola which is done by doing pestle analysis. Pest analysis of coca cola pest analysis is an analysis which is applied to define the actions which are important and necessary to activate immediately in a company. The report also contains application of swot, porters five forces and valuechain analyses on coca cola, along with analysis of coca colas marketing strategy and companys approach towards corporate social. Foda pest cocacola by luis alfonso sauceda ibarra on prezi. The swot and pestle analysis report of the cocacola company is a comprehensive analysis tool for all the appropriate internal and external factors that influence the brand and its operations. Changes in the macroenvironment factors can have a direct impact on not only.
Coca cola swot analysis 6 key strengths in 2020 sm insight. More information about the company is in this pestle analysis of coca cola. This report contains application of swot, pestel, porters five forces and valuechain analytical frameworks towards the case study of coca cola company. Coca cola swot analysis swot of cocacola marketing tutor. Do the swot analysis and pest analysis on a company called cocacola and based on the analysis found, present the best recommendations how the company can perform better in market.
Coca colas strength is marketing and new marketing and advertisement channels have a big impact on the company. The purpose of the pestel analysis is to make you look around and see what is happening in the broader economic and business environment. It offers its services in over 200 countries worldwide. Read on to discover more about the worlds renowned beverage brand through this coca cola swot analysis.
A case study on coca cola pest analysis coursework sample. Brand equity interbrand in 2011 awarded coca cola with the highest brand equity award. Today, the world market has grown highly globalized. The above report details the brief introduction of the company cocacola. As we all know, the coca is todays one of the biggest corporation that offers different refreshment in form of a softdrink. This paper performs a strategic analysis of the cocacola company, a leader in the beverage industry. Cocacola, the worlds leading soft drink maker, operates in more than 200 countries and owns or licenses 400 brands of nonalcoholic beverages. Within a few years, cocacola became the most recognized, renowned, and widely distributed brand in the world. Coca cola is a brand which is present in households, shops, hotels, offices, etc. To supply customers with their soda, they follow strict regulations, adhere to customer demands, and use the best technology available.
These carbonated drinks are consumed at the rate of more than one billion drinks per day. This pestle analysis of coca cola explains how various political, economic, sociocultural, technological, legal and environmental factors that affect it in the current global market. In conclusion, cocacola is a very successful company that is well respected across the world. The report also comprises analysis of coca colas marketing strategy and companys approach towards corporate social responsibility csr. Pestel analysis of cocacola is my assignment in my course mg223fundamental of management. Cocacola was established in 1886 in atlanta by john pemberton. The cocacola company pestel analysis is a strategic tool to analyze the macro environment of the organization. Company like coca cola need to do both swot and pestel analysis to help in decision making and to help to compete with the mass competitors that the company has get help with your essay if you need assistance with writing your essay, our professional essay writing service is. The coca cola swot analysis report highlights the internal strengths and external opportunities that can be incorporated to overcome its.
In 1986, a pharmacist john stith pemberton invented the coca cola in atlanta, georgia, u. Pestel analysis of coca cola discuss the pestel changes of an organization over the last decade. Brands like these have to maintain a clean image otherwise there is a negative effect on brand image and then on sales globally. Coca cola swot analysis 2019 swot analysis of coca cola. Analysis of the cocacola company research and markets. Coca cola is a brand that is highly dependent on governmental policies about sugar and caffeine consumption. Coca cola political the nonalcoholic beverages falls in the category under the fda and the government plays a role within the operation of manufacturing these products. This article will talk about the swot analysis of coca cola. Basically, we use different types of the matrix such as swot matrix, efe matrix, ife matrix and qspm matrix for this purpose. The best global brand in the world in terms of value. While cocacola are attempting to improve the sustainability of their product design by utilising recycled materials in their production of bottles, critics warn that this is a halfhearted response at rectifying the organisations brand image when a lot of the time, it is the distinctive bottles of cocacola that wash up on the beaches sauven, 2017. Cocacola is a large corporation that makes billions of dollars and will continue to keep growing in the future. Accordingly, political lobbying is a way that organisations can ensure that their views are heard or at least considered, where political contributions, trade associations and direct advocacy are all tactics employed by cocacola to ensure this cocacola, 2017.
The cocacola brand is globally valued and recognized. Learn more about the cocacola company, our brands, and how we strive to do business the right way. Because of this, cocacola has come up with long term objectives. The continuously changing environment, technology, and competition forces cocacola think strategically and make a quick decision. Despite all the success coca cola has a declined revenue in 2018 which shows the negative impact of dynamic external environment in those markets where it is operating. Economies of scale allow the company to share its fixed costs over hundreds of brands. Pestle and external environment analysis of cocacola. The coca cola company is a multinational company that is a manufacturer, retailer and marketer of nonalcoholic beverage brands. Companies are doing business across large regions spanning several. In terms of regulations, the government has the power to set potential fines for the companies that did not meet their standard law requirement. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. Currently, james quincey is the ceo of this mega corporation. Background and history cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had.
We are here to refresh the world and make a difference. In this blog, i am talking about the pestel analysis of cocacola company. A swot framework analysis of the cocacola company and its competitors completes this indepth company analysis. Because of this, coca cola has come up with long term objectives. Swot and pestle analysis of coca cola essay 4168 words. The cocacola company quotes, from inca kola, a sparkling beverage found in north and south america, and samurai, an energy drink available in asia. Complete version of coca cola pestel analysis containing discussion of remaining factors is available in coca cola company report. Prompting consumers to buy the product, take photos next to the bottles, and post the photos onto social media sites. Then gives a light on the international market analysis of its product and operations. The cocacola company is a beverage retailer, producer and distributor of soft drink concentrates and syrups. For coca cola company equipments are very important because they are serving a large number of people every day. You name it, and the place would have heard of coca cola.
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